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@luxecollective: It doesn’t matter what your logo looks like - it matters what your logo means! #balmain #balenciaga #burberry
Luxe Collective
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Region: GB
Saturday 23 May 2020 14:10:55 GMT
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Comments
Kai Whiteley :
I think the old is Better tho so each brand has its own look and it’s not like your buying the same thing
2020-05-23 14:49:40
1350
John Robinson :
Still prefer the old ones
2020-05-23 17:25:55
574
maddie :
these new logos are so much easier to make fakes tho
2020-05-23 22:56:42
204
Jokeman :
The logo can now be downsized or upscalef
2020-05-23 17:28:57
15
Mr Gayle :
YSL dropped Yves as they wanted to go back to how it was originally was in the 60s
2020-05-23 19:27:51
9
Yentl Tellings :
The logos were changed, because they’ve found that preteens like the “bold font”. The Trapcity logo has been emboldened too.
2020-08-20 05:52:06
1
Caz Milligan :
logos never matter, just like how business names never matter.. ‘McDonalds’ was never a smart name untill it became a global success same with ‘Apple’
2020-05-23 20:50:49
11
Nosheenh16 :
Old one still better
2020-05-24 13:59:47
87
Herbie :
This wasn’t coz of Virgil tho it’s more likely because how Heidi slimane simplified saint laurent and believed in monochromatic and simple designs
2020-05-23 21:18:04
20
kayz :
Ysl burbbery and balmain had a nicer old logo
2020-05-31 12:35:12
0
Z I A :
I still prefer the old ones. 😅
2020-05-24 00:35:35
38
FashionBoy :
It had nothing to with Virgil. The conglomerates changed to clearer fonts for ‘modern utility’ so the brands where obvious to all consumers.
2020-08-05 00:45:57
27
Cam :
Virgil is art director of men's collection at LV, not head creative of the overall brand. And it definitely wasn't because of him
2020-05-23 22:56:30
27
Wilhelm :
My guy really quoted Virgil Abloh 😂
2020-05-23 20:12:08
20
Anita Kaur :
old Burberry and YSL were so niceee
2020-07-13 23:18:03
2
Hannah Smith :
Stand for different things? It’s literally a brand, they don’t stand for anything
2020-06-29 14:44:12
3
slitvicious :
Hedi Slimane is the reason behind all of this
2020-08-17 01:13:12
10
Tom :
It’s actually a process called ‘blanding’, the fashion law have articles on it. It’s primarily to make logos identifiable in multi-label settings
2020-05-29 15:44:15
10
ella rae :
It’s because they’re easier to digest on a digital screen ... research it x
2020-05-23 23:50:20
2
fabiolawilcox :
The reason is digital accessibility and brand visibility in small spaces particularly mobile
2020-08-14 13:44:41
2
ynug :
This was done in 2016/2017. Way before Abloh was in sight of the main stream. The new sans-serif just looks more modern. 🤓
2020-07-27 20:52:41
2
domgome.s :
Burberry actually used to be Burberrys back then but Then they changed it
2020-06-29 00:00:15
2
tarapancholi :
Deep
2020-05-23 21:33:29
2
This app is shite. :
They're mobile friendly that's the reason
2020-05-23 23:38:15
7
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