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@debbysarasmiindra: Ditinggal jauuh 5.770Km
Debby's Perkakas
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Monday 05 April 2021 02:23:39 GMT
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Super shy to admit this but… These are the things I was doing in the beginning! 🫣 1️⃣ Proper market & content research. I used to just reinvent viral posts and whatever my competitors were posting. I thought that was enough. Spoiler: It wasn’t! 2️⃣ Ask my clients the right questions. I used to ask for surface-level stuff! Not the questions that matter for the project. Because what really helps build strategy is asking: - What do they believe in? - What brands do they love and why? - What do they want their brand to feel like? - Who are their top competitors? - What kind of impact do they want to leave? - What does success look like for them? The answers to these questions could change EVERYTHING. It helps build the right strategy, system, and execution. 3️⃣ Difference between content categories and content pillars. I thought pillars meant: educate, entertain, inspire... But those are categories! 😅 Content pillars are your core topics. Big themes that you can break down into smaller ideas. They are your guide on what to post, what to say, and how to connect with the right audience. Sample content pillars for a Fitness Coach: 👉🏻 Pillar 1 - Training Tips & Workouts 👉🏻 Pillar 2 - Mindset & Motivation 👉🏻 Pillar 3 - Meal & Nutrition ✨ We’re launching our self-paced course soon! You will learn these (and more) inside. 🎯 What was your newbie mistake before? #socialmediatips #socialmediamanager #socialmediamanagement #socialmediamarketing #freelancertips
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