BABUR 01
Region: KZ
Friday 18 March 2022 16:31:54 GMT
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![With the help of the architecture firm Rockwell Group and the design firm Pentagram, Chicago's historic McCormick mansion has been transformed into The Hand & The Eye, the largest magic venue in the world at 35,000 square feet. The Hand & The Eye is a theater, club, school, and networking spot for the magic-inclined. But ultimately, it’s an ode to mid-century Chicago-style magic: point-blank, reality-shattering card tricks that filled the city’s taverns as magicians walked from table to table, casually blowing people’s minds with nothing more than 52 small pieces of waxed paper. The overall vision—and $50 million investment behind it—comes from Glen Tullman, who is both a Chicago-based venture capitalist and a lifelong magic enthusiast. His bet is that locals and tourists will spend $225 for a three-hour, no-cameras-allowed experience (with $75 in credits for food and drink) as they bounce from intimate rooms to larger theaters—seeing more magic at every turn in a setting that’s as much of a spectacle as the illusions themselves. Get an in-depth look at the record-breaking magic venue at the link in bio. [Photo: Matthew Reeves/courtesy The Hand & The Eye] #fastcompany #chicago #magic](/video/cover/7633822438324702494.webp)