@sisterbrandltd: I was a small business owner constantly distracted by what my competitors were doing 👀 I didn’t think anything of it, until I became a brand strategist and realised where I was going wrong. In the same way that if you turned up to the office everyday with a different style, different values, different interests, and a different tone of voice… No one would know WHAT to think of you 🤷🏼♀️ It works the same with brands!
