@brendangahan: Is @Liquid Death the greatest brand of the last decade? #liquiddeath #liquiddeathsparklingwater #liquiddeathmountainwater The guys at Liquid Death are serious marketing geniuses. For example, in May 2020, Liquid Death released Greatest Hates, an album of death metal music created with lyrics from hate comments Liquid Death received online. In February 2022, during Super Bowl LVI, Liquid Death released an advertisement featuring children enjoying the beverage with metal music. Parodying advertisements for alcoholic beverages, the advertisement ends with the tagline - "Don't be scared, it's just water" The Liquid Death tagline is "murder your thirst". Liquid Death is sold in a "tallboy" drink size.