@sydneyconverse: Create what you want, how you want to #k18results #videocreatortips #videogroaher #video #gymnastics

Sydney Converse
Sydney Converse
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Thursday 05 January 2023 21:51:43 GMT
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This is why you’re getting nowhere with your brand 👎🏼 - You are posting incredible content, and you’re getting thousands of views. But… nothing happens. No new referrals. No traffic to your website. And certainly no speaking gigs or media ops 😭 Why? Because you’re focusing too much on vanity metrics. Follows, likes, comments. Your posting content that you know will go “viral”, but not necessarily influence your audience to ACT 👏🏻 What’s the difference?  It’s a matter of 3 things: 1️⃣ WHO it speaks to. Viral content speaks in general terms to everyone. Conversion content speaks to ONE person - your ideal referrer or patient - specifically enough that they feel like you’re talking directly to them. 2️⃣ WHAT it proves. Viral content shows you’re entertaining. Conversion content shows you’re COMPETENT - how you think, how you diagnose and treat, why someone should trust you with a referral or a booking. 3️⃣ WHERE it sends them. Viral content ends with a CTA to “like” or “comment”. Conversion content ends with a next step - a link in bio, a DM, a reason to stay top of mind for them. If you want your content to generate business - referrals, paid opportunities - start doing more of this instead. Ok? 😁 - P.S. I help doctors build personal brands that get them MORE referrals, MORE recognition, and MORE income 🩺✨ (by teaching them authority building content, not influencer tactics). Follow for more 🥰 Love, Dr Sarah Rav 💗 - #doctorsoftiktok #doctorlife #doctorsonsocialmedia #personalbrandingfordoctors #personalbrandingtips
This is why you’re getting nowhere with your brand 👎🏼 - You are posting incredible content, and you’re getting thousands of views. But… nothing happens. No new referrals. No traffic to your website. And certainly no speaking gigs or media ops 😭 Why? Because you’re focusing too much on vanity metrics. Follows, likes, comments. Your posting content that you know will go “viral”, but not necessarily influence your audience to ACT 👏🏻 What’s the difference? It’s a matter of 3 things: 1️⃣ WHO it speaks to. Viral content speaks in general terms to everyone. Conversion content speaks to ONE person - your ideal referrer or patient - specifically enough that they feel like you’re talking directly to them. 2️⃣ WHAT it proves. Viral content shows you’re entertaining. Conversion content shows you’re COMPETENT - how you think, how you diagnose and treat, why someone should trust you with a referral or a booking. 3️⃣ WHERE it sends them. Viral content ends with a CTA to “like” or “comment”. Conversion content ends with a next step - a link in bio, a DM, a reason to stay top of mind for them. If you want your content to generate business - referrals, paid opportunities - start doing more of this instead. Ok? 😁 - P.S. I help doctors build personal brands that get them MORE referrals, MORE recognition, and MORE income 🩺✨ (by teaching them authority building content, not influencer tactics). Follow for more 🥰 Love, Dr Sarah Rav 💗 - #doctorsoftiktok #doctorlife #doctorsonsocialmedia #personalbrandingfordoctors #personalbrandingtips

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