@culted: The @Nike Dunk SB ‘NYC Pigeon’ didn’t create sneaker culture itself, but it played a role in the growth of manic streetwear hype, and signified a turning point that shaped the way buzz is generated. Rapidly, the shoe became viral in sneakerhead forums, and four days before its release, kids had started camping with tents and folding chairs outside NYC’s Reed Space – riots ensued and police had to stabilise the commotion. Despite the headlines, Nike and brands alike instantly spotted an opportunity that the riot had created: manufactured demand had just been born.  What are your thoughts on hype culture? #nike #nikedunks #sneakers #sneakertok #nikesb #hype #fashion #trainers #fashiontok #fyp #foryoupage #LearnOnTikTok

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Friday 03 February 2023 18:33:20 GMT