@culted: Is @Rihanna music’s best businesswoman? Despite opening with ‘B**ch Better Have My Money’, the singer wasn’t actually paid for her 2023 Super Bowl performance – but that didn’t stop her from securing the bag. Before 100 million eyes watched at halftime, Rihanna was already pushing out sport-led campaigns for her own brands. The 80-strong dance crew wore outfits from her apparel label @Savage X Fenty, but the most iconic move was Rihanna’s mid-show marketing. When the star stopped to apply @Fenty Beauty face powder in a music break. @Google searches for ‘Fenty’ spiked 833 percent during the show and makeup influencers like @Mikayla Nogueira were flown out to film it. Entrepreneur first, entertainer second, right? #SuperBowl #superbowl2023 #nfl #rihanna #riri #fentybeauty #savagexfenty #fentybowl #marketing #trending #fyp #foryoupage

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Tuesday 14 February 2023 15:43:34 GMT

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Comments

Atillia :

MOTHER IS MOTHERING

2023-02-14 16:32:31

879

Mohan :

She wasn’t paid 😳

2023-02-14 18:33:11

215

🔥 Rianna__x 🔥 :

Rihanna knows what she’s doing, she’s very inspirational - I can’t believe there not paid though it’s a lot of work to not

2023-02-14 20:01:00

218

FB :

I’m glad we’re talking about this! She made sure she got her ROI!

2023-02-14 17:18:01

277

Susaneyo :

She is the ultimate female musician turned businesswoman…smart as hell!

2023-02-14 18:54:05

150

Ari :

love this breakdown! no one does it like Riri🔥🔥

2023-02-14 18:12:19

neomonyeki2706 :

Marketing genius

2023-02-14 18:44:21

Emmje Emmje :

Buts that’s the whole point of not being paid. The flow from the show garners great interest and cash . Every artist sees a spike after they perform.

2023-02-15 02:52:05

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