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@shwinnabego: A quick take on celebrity brands that are flopping
Ashwinn 💡 brand, biz, mkting
Open In TikTok:
Region: US
Saturday 25 February 2023 17:02:38 GMT
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Comments
RCSG :
At least you see Kanye wearing Yeezy. I could never imagine Beyoncé wearing ivy park outside of a campaign shoot
2023-02-25 22:44:23
180
liam owen :
This is why I want more brands to take a chance on independent artists instead of celebrities
2023-02-25 17:17:56
67
Kara :
I want the brand to feel authentic, not necessarily the celebrity. I want timeless well-thought pieces not Beyoncé’s brand slapped on a shein shirt
2023-02-25 17:51:06
92
Thought daughter :
Beyoncés fashion lines consistently give Kohls. Ivy Park doesn’t fit in with Beyonces image at all because she isn’t know for streetwear
2023-02-25 17:46:32
39
Oren John :
Yeezy was the most authentic celebrity brand (for better or for worse)- bout to do a video on that
2023-02-25 17:50:09
93
darkstarcrashes :
This is why Yeezy worked. I feel like we all knew Kanye, despite his shortcomings.
2023-02-25 18:03:54
36
D Money In Da House :
Ehh, fans learn about celebs via interviews, magazines and stuff like that. Selena Gomez is huge and so is Rare because she is open to her fans about
2023-02-25 17:19:04
1
afatsum :
My problem with celebrity products is that it’s mostly just normal products with their name thrown onto the label. When you look at a yeezy, it’s not
2023-02-25 23:59:51
11
John Smith :
Is casamigos authentic to George Clooney?
2023-02-27 01:41:21
1
Taylor Holiday :
Authenticity is a myth. There are lots of examples that crush in both directions.
2023-02-25 17:43:10
9
yesthatsright33 :
Newman's Own is a good example. They based the salad dressings own their own recipes. The charitable contributions didn't hurt either.
2023-02-25 23:18:51
20
ChiefBetchOfficer :
It depends, Lizzo/Yitty feels more authentic to me than Beyoncé/Ivy Park and Kim/Skims (also Skims sucks)
2023-02-25 17:17:17
9
Dr. Ben Chidiebele :
Exact reason why Yeezy did well cause even with the controversies, we felt like we knew Kanye
2023-02-25 18:14:50
46
Me :
Also, the athleisure market is so over saturated. We don't need anymore rn
2023-02-25 23:14:46
18
Andeedoll :
Rare beauty got a lot of hate when the brand was announced because the beauty community was so tired of celeb brands, but she really puts so much of
2023-02-25 18:13:08
23
YuriBezmenov :
Celebrities are generally terrible. That’s my hot take
2023-02-25 20:34:52
4
Evan Glasgold :
Does Yeezy even count as a celebrity brand? To me it feels as genuine of a passion product as any small designer’s. To me “celeb brand” is defined by
2023-02-26 06:44:37
1
Dane :
It seems like the brands that carry the celebrity name fail. The brands that do not have the celebrities name connected to it are succeeding.
2023-02-25 18:01:38
8
WatchinTeeVee :
Those that don’t feel forced down our throats, whose products are practical. ie: rare beauty makes products with easily accessible packaging for—
2023-02-26 14:40:16
2
✨Devon✨ :
It’s a great point - I think if not “authentic” then it has to at minimum feel “on brand” for it to work.
2023-02-26 02:41:32
2
Josh Holfoth :
Lizzo is a great example of authenticity with Yitty
2023-02-26 01:52:53
2
Malcolm Wilkerson :
I didn’t even know Beyoncé had an adidas line
2023-02-25 18:07:35
1
Janice🇨🇦 :
I generally stay away from anything celebrity endorsed. I don’t want to give my money to someone who already had it in spades.
2023-02-26 02:54:19
1
CLIPZbound :
People buy brands because they like it? Ivy park pieces weren’t even timeless. It’s that simple. It isn’t authenticity it’s literally appeal.
2023-02-25 17:26:29
2
CodDecaturboyMusic :
Lil wayne got into skating and actually took lumps before just trying to shove truckfit down the culture throat. Be about ya product or of the culture
2023-02-26 00:42:36
1
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