@maryannedamarzo: ROAS - Return on Ad Spend tells you how much revenue you generated for every pound (or dollar or any currency) spent on advertising. 💸 For example, if you spent £100 on advertising and it generated £200 in revenue, then your ROAS is 200/100 = 2. It means for every pound you spent on advertising, you will get £2 in return. #ROAS #returnonadspend #marketingmetric #adsoptimization #marketing #adspend #digitalmarketing #marketingforbeginners #learnmarketing