@shwinnabego: The importance of designing branding and packaging in the context of where your product is being sold #marketing #branding #packagingdesign

Ashwinn 💡 brand, biz, mkting
Ashwinn 💡 brand, biz, mkting
Open In TikTok:
Region: US
Tuesday 04 April 2023 22:16:11 GMT
54933
2953
61
51

Music

Download

Comments

vishaal.gor
vishaal.gor :
As a 711 owner the vertical products DO NOT SELL. Horizontal are always better on shelves
2023-04-05 00:00:14
80
al__gro
abby :
I also think it depends on shelving. if it’s too far to the ground and not at eye level the vibe changes
2023-04-05 00:04:09
44
lilgreasefire
lilgreasefire :
This is at a Whole Foods(where I work) & I completely agree. It makes it easier for us to build displays for them too & it looks way nicer
2023-04-04 23:10:24
37
de_lechuga
deena :
I used to do brand surveys &: they make you walk thru a virtual aisle & it times how long it takes you to find a specific product
2023-04-05 15:51:29
11
calvxxn
Calvxxn :
As an overnight stocker people usually grab whatever is colorful and arm level
2023-04-05 04:05:57
3
currrents
currents :
begging you to miss just once
2023-04-04 23:51:07
5
vickif69333
V!CTOR!A :
Makes perfect sense
2023-04-04 23:01:38
3
thekaiboxnz
thekaibox :
I like how the bottom ones have “Plant Based” in green, that’s something I look for and it’s very clear to see
2023-04-05 05:23:55
1
feralelizabethanneseton
TheBigToedBastard 🦆 :
It makes sense now 💡
2023-04-04 22:23:21
2
claymastin07
Clay Mastin :
Placement is also huge. Products on lowers and higher shelves tend to be bought less bc of where the customers eyes are. Something to consider
2023-05-04 03:09:31
0
easternphilosophy
The Eastern Philosophy :
All the terrible branding / packaging around it really make it stand out too
2023-04-09 20:07:46
0
emiandersonritchie
emiaritchie :
amen!
2023-04-05 00:05:55
1
solenedesign
So :
Very good advice ☺️🙏
2023-04-09 22:35:33
0
mscreateher
MsCreateHer :
Unrelated (sort of) the Keto crisps are insanely good. To add to the video, I noticed them because of the location. It had good aisle real estate
2023-04-05 15:37:32
1
money69420
Money69420 :
First 🥰
2023-04-04 22:24:11
2
jayjayairplane
Jay Jay Airplane :
Can you make a video on what is your educational background and how you ended up doing this? I wanna learn this.
2023-04-11 23:42:03
0
madewithlocal
Made with Local 🇨🇦🌱 :
The angle that your customer views the product on shelf really makes a difference here - if we’re lower in the planogram we merchandise our product
2023-04-06 14:42:16
0
_ohmycake
LaKenda :
And I still would grab the keto crisp before the Justin’s. It just looks like it tastes better. But ppl buying already know which they want normally.
2023-04-11 18:14:52
0
afatsum1976
afatsum :
might be a stupid question but, do brands pay grocery store chains more for better or more favourable placement in stores?
2023-04-05 02:39:30
0
uncommoncrowd
Uncommon Crowd :
Primo points regardless of data 👌🏼
2023-04-20 11:13:49
0
angeltheeeicon
☆*:.。.o*𝐴𝑛𝑔𝑒𝑙 *o.。.:*☆ :
Ah yes the candy aisle at Whole Foods
2023-04-05 04:22:04
0
studycutty
studycutty :
full of heavy metals🤝
2023-04-04 22:26:26
2
m3u8dxtr
@⃝꙰⃝꙰⃝꙰⃝꙰⃝꙰⃝꙰⃝꙰⃝꙰⃝꙰⃝ :
Shitty peanut butter but valid video tho
2023-04-04 23:02:55
13
spacenooodle
Aaron Benjamin :
Imagine feeling so indifferent towards a product that you don’t buy it because of the shape of the box. 😂
2023-04-04 22:30:49
3
pastanearme
Noodles :
Why does the bottom ones all sold out while the Justine bars are still full tho
2023-04-04 23:56:12
4
vegan_barbiedoll
Sydney 🌞 :
The packaging is too dark, I wouldn’t even see it
2023-04-04 23:54:01
3
jcdatl
user4860068477809 :
I was also drawn to Justin’s due to packaging. Too bad it tasted like those styrofoam peanuts.
2023-04-05 00:50:54
3
landforce_
Colin Landforce 🛠️ :
Few in DTC are savvy to retail presence
2023-04-05 05:38:28
2
jasonbcohen
jason :
👁️👁️
2023-04-04 22:24:47
1
thepackagingschool
The Packaging School 📦📚 :
Well said
2023-09-13 16:47:50
1
To see more videos from user @shwinnabego, please go to the Tikwm homepage.

Other Videos


About