PART 2: SETTING THE BAR I’m all for healthy eating but not at the expense of something that ain’t gonna taste good. Throughout my fitness career, I’ve had almost every type of protein bar and powder, and TBH I can tell you that I’ve never found one that I’d eat for fun. As in, not for health reasons, but for I-just-want-a-snack reasons, ya feel? Over the past year and and a half I’ve been working on a developing a protein bar inspired by cereal bars. I just wanted something CRUNCHY! And sweet but like, not too sweet! Supplement bars tend to have this thing where they overcompensate for the weird taste with more fake sugar and I simply CANNOT. This was my first stab of creating a protein bar and honestly, I had a much smoother time with this development compared to the protein powders! I owe it all to the pea crisps and brown rice crisps bc they really gave my bar that Rice Krispies energy! I legit eat the Snickerdoodle bar for fun. Like not just post workout, but I legit just choose it over chips during that 3pm slump. Like WHAT IS THAT!? And I love chips! Ok but taste aside the box needs its own paragraph bc seriously, I could just stare at it all day. You see the stripes on the top of the box? Does it remind you of something? Maybe the awning of a sweet little bakery in a quaint neighborhood? It took a long time to get the packaging down. Every draft just felt so blah. So regular. Then I thought about what feeling or memory I wanted my packaging to evoke, and it struck me. My box needed to be a mini bakery. My box needed to emit food vibes! When I finally saw the sample of the gold awning on top of my little box, my heart felt complete. So there you have it! My first ever protein bars! I can’t even believe it. Like the powders, they are plant based and gluten free! Right now they come in 2 flavors: Snickerdoodle Chocolate Peanut Butter They’re available at #target in store and online! I hope you get to try it! Please tell me what you think. I’m always so nervous with food launches bc we all have such different taste buds! But I also wouldn’t ever release anything I don’t stand a million % behind, so YOU BETTER LOVE IT! 💜Cassey #entrepreneur #proteinbar #veganprotein - @blogilates