@brendangahan: About TikTok’s Content Strategy: 👇👇👇 TikTok recommends that brands implement what is called the Flicker, Flash, and Flare model. Here’s how it breaks down: Flicker content – reactive (ie participation in trends) Flash content – proactive (ie planned/episodic content) Flare content – interactive (large scale campaign initiatives) FLICKER CONTENT Flicker content is meant to be: Built upon trending content (hashtags, music, sounds, filters, etc) Turnkey and easy to produce Posted frequently FLASH CONTENT Flash content is meant to be: Original content in a consistent format (ie not existing trends) Less timely and medium effort production quality Posted on a regular schedule (weekly or monthly) FLARE CONTENT Flare content should be the following: Large scale campaign initiatives for most important events Highly engaging and interactive Bigger investment (without being overly produced #tiktokcontentstrategy #flickerflashflare #contentstrategytips

Brendan Gahan

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Region: US

Wednesday 10 May 2023 12:37:32 GMT