@kcrosario1: HOW TIKTOK SHOP EMERGED AS THREAT TO LAZADA AND SHOPEE TikTok is emerging as a significant player in the ASEAN e-commerce market, posing a threat to established e-commerce platforms such as Lazada and Shopee. TikTok's success can be attributed to its engaging short-form video content and a large user base, particularly among the younger demographic. TikTok Shop, the platform's e-commerce feature, has gained popularity, allowing users to browse and purchase products seamlessly. This rise of TikTok Shop is seen as a challenge to Lazada and Shopee, who have faced difficulties in maintaining their market positions. Lazada, once a dominant player, has struggled due to a lack of strategic direction, poor management decisions, and an inability to adapt to changing consumer preferences. On the other hand, Shopee is focusing on improving logistics and expanding its seller base to stay competitive. However, both e-commerce platforms recognize the importance of social media in driving online sales and are investing in enhancing their offerings and customer experiences. The rise of TikTok Shop highlights the significance of understanding and adapting to local consumer preferences in the ASEAN market. TikTok's ability to capture the attention of users and provide a seamless shopping experience demonstrates the need for e-commerce companies to innovate and meet changing demands. Meanwhile, Lazada and Shopee are facing the challenge of competing with TikTok's massive user base and engaging features, prompting them to take steps to differentiate themselves and leverage social media effectively. In summary, TikTok's growth in the ASEAN e-commerce market, driven by TikTok Shop, is threatening the market positions of Lazada and Shopee. While Lazada has faced challenges, Shopee is working on strengthening its logistics infrastructure. Both platforms recognize the importance of social media and are investing in improving their offerings to remain competitive in the evolving Southeast Asian market. #lazadaph #shopeeph #tiktokshopph

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Sunday 18 June 2023 10:39:37 GMT