@itsalwaysscully: Liquid Death is the renegade water company with a $700m valuation but did you know the company built massive demand before they even had a product? And they did it with video. But how does a single $5000 video campaign generate $100,000 in sales? Shock and awe. Liquid Death dropped a low budget commercial going straight for the necks of their competitors and consumers responded. I’m a world full of boring water brands, they’re aggressive heavy metal approach spoke to a specific niche of consumers who immediately NEEDED that can. Follow for more insights on using video to build your brand #videomarketing #socialmedia #cpg #greenscreen #greenscreenvideo