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@lipstickgawwdess: “Keep in mind I’m an artist and I’m serious bout my sh*t”!!!! #makeupartist #facesbyshaymechelle #nowacceotingnewclients #viral #trending #beautycontentcreator #makeupcontent
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Monday 31 July 2023 02:41:18 GMT
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Marki ✨ :
Period!
2023-07-31 14:47:11
1
To see more videos from user @lipstickgawwdess, please go to the Tikwm homepage.
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Hot take: why is every beauty brand starting to look the same? You could swap the products in half these visuals and barely notice the difference. It’s all: Messy bathroom sinks. Products spilling out of bags. Oversized IRL products. Sensory marketing with desserts and fruits (especially guava). And then the trays. Coffee trays. Airport trays. You’ve seen it all before. And sure, I get it. These aesthetics work. They’re optimized for Pinterest, for Instagram, for the “clean girl” feed. But they’re also flattening brand identity into a visual template. Even IRL brand activations and pop-ups are starting to feel formulaic. The problem is, while this content performs in the short term, I’m not convied it builds long-term brand equity or recall. It’s the kind of thing that goes viral today and gets scrolled past tomorrow. The real challenge for beauty brands right now isn’t just being trendy. It’s being unforgettable. Is it possible to stay culturally relevant without becoming visually interchangeable? That’s the real tension. Curious, what beauty brands do you think are actually breaking out of this sameness? #beauty #socialmedia #digitalmarketing #socialmediamarketing #genz
SEPHORA at TJMax?! #sephora #makeup #shopping #beauty #tjmaxx @milkmakeup @NARS Cosmetics @Fenty Beauty @laneige_us
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