@gopurebeauty: Using our Firm & Lift Serum has helped my skin look its best. Formulated with Granactive Retinoid, it is a true retinoid that is more tolerable than traditional retinol formuals. All the benefits without the irritation, yes please! #retinol #retinoids #retinoidskincare #granactiveretinoid #skincare #skincareroutine #eveningroutine #pmroutines #nightroutine #esthetician #estheticiantips #skincareingredients #skincareingredients101