@gigadgetsofficial: This traffic light says 'no' to helmetless riders. Honda Awareness Traffic Light is an interactive advertising campaign launched by Honda and Almacen, an Argentine advertising agency. The aim of the campaign was to promote the practice of safe riding and raise awareness of the importance of wearing a helmet among motorcyclists. The campaign took place in Campana City in Argentina, where Honda has its motorcycle production plant. It was very successful and received positive feedback from the public and the media, who praised Honda and Almacen for their creativity and social responsibility. #gigadgets #trafficpolice #safetyfirst👍 #trafficcontrol #ridesafeguys