@neilpatel: Most people - including me - tell you to set yourself apart from your competition by studying your competition… Looking for weaknesses or holes in their offer that you can improve on to cut into their market share. What if there was another way - a better way - to set yourself apart from your competition? That’s what I’m talking about today. Check out my process for differentiating yourself from your competitors and let me know your thoughts! #businessstrategy #customerfirst #businesssuccesstip