@abrameng: #ad 4 and a half hours later… Let me see your #PurinaRecyclesChallenge trick shot! #PurinaPartner Now through 11:59 pm ET on December 15, 2023, Purina will donate to The Recycling Partnership $10 for every original pet food can recycling trick shot video uploaded to TikTok and/or Instagram using the hashtag #PurinaRecyclesChallenge, and $1 for every engagement (like/share/comment) with each video, up to a maximum total donation of $100,000.