@soheefit: Many of you know that I am super open about my changing beliefs and messaging over time. I’m a huge advocate of growth mindset, of doing better as you learn more. But some people have this fear that moving away from indiscriminately pushing fat loss and promising a shredded physique no matter what will cost them followers and money, and that talking about prioritizing health over solely leanness means walking away from success. I’m sharing my perspective as someone who’s actually gone through a significant brand shift over the past several years - and is happier for it. Yes, your target audience will change over time. And that’s fine. You’re offering a different solution to different people than before. Selling fat loss and calorie counting are not the only ways to be successful in this industry. There are people out there who need to hear your message, who have tried every diet under the sun and are fed up and are willing to listen to what you have to say. ❤️
