@michaelvestri: Replying to @its_toe05 answering all your most requested hair color questions. here I am discussing how to achieve a dark, purple hair color. It definitely is possible without the use of bleach however, if you want a very bright, intense violet, you will need to use bleach. if you have a previous dark colour in your hair, you may need to bleach it. Color does not lift color therefore, in order to get the intensity to show up you will need to bleach it to remove the old hair dye before you can add the new color #haircolorist #purplehair #cherrycolahair #hairstylistquestions #torontohairstylist