@style.analytics: Call it what you like: librarian aesthetic, librarian core, or a reemergence of late-2000s/early-2010s geek chic — all of it can be linked back to MiuMiu’s Fall 2023 collection. And Pinterest users are on it: in the past 6 months there has been a 25% increase in people searching for “#librarianaesthetic”, a 15% increase in searches for “#librariancore”, and a 280% increase for the related term “#corporateoutfits”. And who is searching for librarian aesthetic and librarian core? Well: 59% are Gen-Z, 33% are younger millennials, and less than 5% are older millennials. However, this specific name doesn’t encapsulate the whole trend. The “librarian aesthetic” is obviously heavily related to our recent collective interest in #corporatefashion #corpcore and #corporate outfits in general — and the librarian aesthetic is just one small niche within this larger trend. The librarian aesthetic (and it’s associated Pinterest boards) often feature pleated skirts, tartan print, thick cozy knits, high socks, slim 2000s glasses, button-down shirts, cropped sweaters and cardigans, high-boots, and school-girl-esque show choices like ballet flats and loafers. #fashiontrends #pinterest #dataanalytics

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Thursday 16 November 2023 16:15:34 GMT