@mr.paidsocial: 1. Facebook static ads are effective; Twitter ads often aren’t. 2. Google Search ads are key for local services. 3. Understand attribution models (first vs last touch). 4. Future-proof with server-to-server tracking. 5. Basic Excel skills are crucial for ad management. 6. Use bulk ad creation for efficiency. 7. Custom rules are helpful but not foolproof. 8. Scrutinize advice from platform reps. 9. Know your CPA for effective budgeting. 10. Aim for 50+ weekly conversions for scalability. 11. Plan major events like Black Friday/Cyber Monday in advance. 12. Utilize competitor analysis tools effectively. 13. Low-cost ad opportunities in the Q5 period (post-December 25). 14. Focus on pixel and creative for campaign success. 15. Enroll in META FOX to reduce ad disapprovals. 16. Effective ads address needs and incorporate humor. 17. Broad ad sets help in better audience targeting. 18. Mobile-friendly ad management is essential. 19. Emphasize automation for scaling. 20. Include freebies and use scarcity tactics in ads. 21. High-engagement ads (with comments) perform better. 22. Always cross-verify Facebook data. 23. Calculate ad budget as 7.14x CPA. 24. Keep a creative inspiration document. 25. Combine paid social with organic strategies. 26. Use diverse freelance UGC creators. 27. AI is for ideation, not replacing creativity. 28. Allow authenticity in influencer content. 29. Data accuracy is crucial for decision-making. 30. Inaction can sometimes be the best strategy. 31. Leverage tools like Kitchn.io for ad automation. 32. Google Trends can inspire ad ideas. 33. Budget accuracy and careful scaling are essential. 34. URL tracking is key for performance analysis. 35. Focus on creatives that align with brand values. 36. Draw inspiration responsibly; avoid outright content theft. 37. Separate emotions from ad performance. 38. Canva is a practical alternative to Photoshop. 39. Early adoption of new platforms offers advantages. #Mediabuying #mediabuyer #mediabuyinglife #mediabuyers #mediabuyingtips #mediabuyerstiktok #facebookads #tiktokads #metaads #instagramads #advertising #digitalmarketing #digitaladvertising

Caleb | Ads | Ai | Automation

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Sunday 28 January 2024 03:16:42 GMT