@gabrielataughtyou: #stitch with @courtney johnson the death of brand accounts audiences + consumers care more about the founder behind the brand than the actual brand itself we want to see the building phase + being able to watch you go from nothing to something we don't want to see you just pop off with a beautiful end product without seeing the real struggles of getting there invest time into showcasing your personal brand (who you are behind the scenes) and your business/brand will organically reap the rewards #founder #business #contentcreator
I was the digital marketing manager for a startup and I did my best to convince the CEO that he should be in most of the tiktok content, and he laughed in my face and said he had way better things to
2024-04-03 23:02:44
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User00 :
I only care about discounts.
2024-02-21 17:54:57
851
Your Millennial Bestie :
Documentation beats creation
2024-02-20 00:23:12
616
Scott Flear :
People buy products that bring value to their lives. They do not care much about the founders. 95% of cases
2024-02-22 22:51:07
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Balloon Business Magazine :
This is platform specific. Brand accounts are like IG. Founder accounts on tik Tok are the best
2024-02-21 20:06:41
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nahnyyy :
But what if just want to build without recording it all ? 😭
2024-02-20 03:54:36
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Closed Caption :
might just have to start working a 9-5 😂 I am tired.
2024-02-20 03:48:08
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2paci0 :
As a business owner, this is complicated. I have a small business but that doesn’t define me. I have other things I’m interested in and post about on
2024-02-20 23:30:49
60
arkadancakan :
No, it’s mostly just authenticity people look for. Doesn’t matter if brand or person
2024-02-21 20:39:50
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🐦🔥 Keshia 🐦🔥 :
yes and no. The people who end up following won’t buy because they’re trying to get tips for their own brand. but it also does show you as a human and not a corporation. it’s a tight rope.
2024-02-28 11:08:26
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Roots Collections :
I find this to be a narrative that marketers are pushing, not sure y. People buy what they like and want to buy not because of who is selling the product.
2024-02-21 15:34:40
5
Colbie-Biz Strategist/Coach :
I mean yes and no. Think about the people that follow Redbull. They follow because they like that adrenaline fueled content not the founder.
2024-02-21 18:33:49
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Bisola Spice :
as a consumer I just wanna follow the business account.i don't need to know the backstory of every brand owner.
2024-02-20 23:38:20
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Kylie | Travel + Points✈️ 💳 :
But duolingo brand acct is 🔥
2024-02-21 17:25:44
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zarinaholmes :
What about privacy?
2024-02-27 17:17:25
5
Elizasamuels222 :
Not really. If a founder is a huge public figure, everything they do directly affect the company. Elon, Trump, etc. It's risky and not sustainable. You sell your products, not yourself. People have-
2024-02-29 13:50:11
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JUJU. :
I must not be people because I love following business accounts. I appreciate the finished product more than getting to know the owner behind it. I guess it depends on the brand.
2024-02-20 12:51:13
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shepreneurs :
True if the goal is to attract crowd who admire entrepreneurship and business, but not necessarily people who need the product
2024-02-27 14:51:01
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iamlindseyd :
I agree but I think you can also do this ON a brand an account so it’s not adding more pressure to the biz owner to create.
2024-02-21 13:58:08
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movemamaapparel :
Can you show me an example of someone doing this well?? I don’t want to be an influencer or share my family…. But I LOVE my business.
2024-02-20 20:34:48
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thegirljanay :
That’s what creates longevity!!! (And sometimes builds an extremely loyal and defensive fan base 😂)
2024-02-20 00:58:43
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Aylissa | Paint Between Dreams :
I find it hard to do this. I need ideas on what kind of building content you mean 🙏🏽
2024-02-20 20:14:12
150
TLDR.xyz :
What if you don’t have a good on-screen presence?
2024-03-06 22:57:41
86
Drip Shakers :
Curious if I should use business account to build personal brand? Or on my own? 🙈
2024-04-04 01:44:05
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