@gabrielataughtyou: #stitch with @courtney johnson the death of brand accounts audiences + consumers care more about the founder behind the brand than the actual brand itself we want to see the building phase + being able to watch you go from nothing to something we don't want to see you just pop off with a beautiful end product without seeing the real struggles of getting there invest time into showcasing your personal brand (who you are behind the scenes) and your business/brand will organically reap the rewards #founder #business #contentcreator

Gabriela | Tech & Business
Gabriela | Tech & Business
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Region: US
Monday 19 February 2024 22:44:03 GMT
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myplantbasedkitchen
MYPLANTBASEDKITCHEN :
I was the digital marketing manager for a startup and I did my best to convince the CEO that he should be in most of the tiktok content, and he laughed in my face and said he had way better things to
2024-04-03 23:02:44
1
_00o00_oo
User00 :
I only care about discounts.
2024-02-21 17:54:57
851
millennialbestie
Your Millennial Bestie :
Documentation beats creation
2024-02-20 00:23:12
616
scott.flear
Scott Flear :
People buy products that bring value to their lives. They do not care much about the founders. 95% of cases
2024-02-22 22:51:07
67
balloonbusinessmentor
Balloon Business Magazine :
This is platform specific. Brand accounts are like IG. Founder accounts on tik Tok are the best
2024-02-21 20:06:41
339
nahnyyy
nahnyyy :
But what if just want to build without recording it all ? 😭
2024-02-20 03:54:36
256
closedcaption.shop
Closed Caption :
might just have to start working a 9-5 😂 I am tired.
2024-02-20 03:48:08
166
2paci0
2paci0 :
As a business owner, this is complicated. I have a small business but that doesn’t define me. I have other things I’m interested in and post about on
2024-02-20 23:30:49
60
clipfarminstitute
arkadancakan :
No, it’s mostly just authenticity people look for. Doesn’t matter if brand or person
2024-02-21 20:39:50
111
dra.gun
🐦‍🔥 Keshia 🐦‍🔥 :
yes and no. The people who end up following won’t buy because they’re trying to get tips for their own brand. but it also does show you as a human and not a corporation. it’s a tight rope.
2024-02-28 11:08:26
5
roots.collections
Roots Collections :
I find this to be a narrative that marketers are pushing, not sure y. People buy what they like and want to buy not because of who is selling the product.
2024-02-21 15:34:40
5
colbieljohnson
Colbie-Biz Strategist/Coach :
I mean yes and no. Think about the people that follow Redbull. They follow because they like that adrenaline fueled content not the founder.
2024-02-21 18:33:49
63
bisolaspice
Bisola Spice :
as a consumer I just wanna follow the business account.i don't need to know the backstory of every brand owner.
2024-02-20 23:38:20
20
continental.ky
Kylie | Travel + Points✈️ 💳 :
But duolingo brand acct is 🔥
2024-02-21 17:25:44
50
zarinaholmes
zarinaholmes :
What about privacy?
2024-02-27 17:17:25
5
elizasamuelsamantha
Elizasamuels222 :
Not really. If a founder is a huge public figure, everything they do directly affect the company. Elon, Trump, etc. It's risky and not sustainable. You sell your products, not yourself. People have-
2024-02-29 13:50:11
6
meanfaceju
JUJU. :
I must not be people because I love following business accounts. I appreciate the finished product more than getting to know the owner behind it. I guess it depends on the brand.
2024-02-20 12:51:13
15
shepreneurs.idn
shepreneurs :
True if the goal is to attract crowd who admire entrepreneurship and business, but not necessarily people who need the product
2024-02-27 14:51:01
32
iamlindseyd
iamlindseyd :
I agree but I think you can also do this ON a brand an account so it’s not adding more pressure to the biz owner to create.
2024-02-21 13:58:08
50
movemamaapparel
movemamaapparel :
Can you show me an example of someone doing this well?? I don’t want to be an influencer or share my family…. But I LOVE my business.
2024-02-20 20:34:48
309
thegirljanay
thegirljanay :
That’s what creates longevity!!! (And sometimes builds an extremely loyal and defensive fan base 😂)
2024-02-20 00:58:43
23
paintbetweendreams
Aylissa | Paint Between Dreams :
I find it hard to do this. I need ideas on what kind of building content you mean 🙏🏽
2024-02-20 20:14:12
150
tldr.xyz
TLDR.xyz :
What if you don’t have a good on-screen presence?
2024-03-06 22:57:41
86
dripshakers
Drip Shakers :
Curious if I should use business account to build personal brand? Or on my own? 🙈
2024-04-04 01:44:05
2
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