@hilarybillings: A lot of speakers, authors, and entrepreneurs have speaking and podcast footage that they'd like to use for social media content. But most of the time, I see people repurposing content ❌wrong❌. Most people start their footage with a story... which works when you're on a podcast or on stage (because you have a captive listener). When scrolling through social media, you don't have that luxury. So instead, you want to hook them at the beginning with what they can expect to get out of the video, so they understand why they're listening to your story. #tiktokforbusiness #socialmediaforbusiness #entrepreneurship #fyp

Hilary Billings

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Thursday 04 April 2024 16:00:00 GMT