@righteouseats: Several members of the @righteouseats community have informed us that Momofuku, known for its renowned restaurants and consumer packaged goods, has sent cease and desist letters to various startup brands employing the term “chile crunch” in their product descriptions. These brands include Homiah, MìLà, and others. While we understand that legal measures are necessary for the trademark registration process, particularly in the cases of “chile crisp” or “chile crunch,” we are concerned about the implications of targeting emerging startups, owned and operated by founders, who probably look up to Momofuku. To gain further insights, we reached out to our friend Solomon Choi (who was on his way to a music performance), founder and former CEO of @16handles, a popular frozen yogurt franchise. Solomon faced a similar situation with Momofuku eight years ago when he introduced a temporary flavor named “Mmmilk and cereal.” Please share your thoughts in the comments below.
Righteous Eats
Region: US
Saturday 06 April 2024 00:34:43 GMT
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Jai Son :
chili crisps have been around for years before David Chang was even a chef.
2024-04-06 05:36:29
5370
saidysalasyu :
Lao Gan Ma Spicy Chili Crisp is the goat 😂
2024-04-06 07:32:57
1437
Loki and Cali :
Why didn’t he go after Trader Joe’s? They have a chili crunch!
2024-04-06 00:43:49
11767
Homegirl :
Did he do this to trader joes? Don’t they have their own too?
2024-04-06 02:10:51
569
Kat :
His chili crunch is the worst one I’ve had
2024-04-06 23:11:00
218
youngmi :
dave chang is the literal yearbook meme “it’s not enough that i succeed- others should fail”
2024-04-06 21:34:10
617
The Local Journey :
I buy used to buy momofuku stuff but never again
2024-04-06 05:51:33
312
12044 :
"Don’t win like that, there’s other way to do it." Yes. 🤌🏻
2024-04-06 02:11:00
923
Sven :
From people who’ve worked for him to this, I’ve never heard a good thing about David Chang
2024-04-06 19:23:35
7
Kdellz :
Side note I love and miss 16 handles please expand again I need more of it
2024-04-08 00:22:37
8
Kristian :
I will never by Momofuko. I need my small batch chili crunch and crisp.
2024-04-06 11:37:22
221
Lily :
Anyone know where I can watch the full episode of this???
2024-04-06 14:03:08
10
SlayTheTruth :
WTf is this? Mofo trying to look like Leon The Professional but looks 🏳️🌈
2024-04-07 09:34:16
10
Gennevieve1234 :
Damn.
2024-04-08 20:52:00
8
Cameron Goudarznia DMV Realtor :
smh
2024-04-07 14:00:15
11
Shrothy :
I get mine from a local pho restaurant. Save it until I get a full jar 😂
2024-04-08 00:14:06
12
tiktoktiktok :
Well said
2024-04-06 15:12:35
11
sara 🐢 :
Hasn’t Lao Gan Ma been along way longer though 😭
2024-04-06 13:51:11
199
Meena :
They did the same thing to a flavor of ice cream at our local ice cream store that existed before he started his store and they changed it.
2024-04-06 01:40:26
367
Stefan Foster :
But wait….Afters Ice-cream has cereal milk flavor…
2024-04-07 07:10:59
11
Misfitmomming :
Lol, in pastry school, before milk bar ice cream, I made a Saturday morning cartoons cereal ice cream. It wasn't a revolutionary idea then either as other kids had done it before me 🤷♀️
2024-04-06 11:43:08
104
Summer's mom :
well said, Solomon 👏👏👏
2024-04-06 05:57:16
9
David Danny :
It reminds me of that one restaurant that i think sued other restaurants for using the word “taqueria” in their names.
2024-04-06 05:13:57
71
✨ baby dom dom ✨ :
My teacher had the same thing happen to her too! She was an opening pastry chef for a local restaurant and created a “crack pie” for their menu and was immediately hit w/ a C&D by their lawyer.
2024-04-07 23:56:27
16
Dan Shapiro :
Can you explain “chi-San way to win”? Sounds interesting.
2024-04-06 01:55:51
87
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