@bee.better.company: A deep dive into the rise and downfall of Jeffree Star, and more specifically, Jeffree Star Cosmetics. We analyze the marketing genius of Jeffree Star in weaponizing controversy to make sales, the parasocial frenzy that was the conspiracy palette collaboration with Shane Dawson, and the ultimate decline of Jeffree Star and his company that once was the most successful influencer brand in history. #jeffreestar #jeffree #star #shane #dawson #shanedawson #conspiracypalette #jeffreexshane #controversy #marketing101 #downfall #videoessay #beebetter #beebettercompany #longvideo #marketing #mba #beautyindustry
Jeffree star is thriving Idk what you are talking about. He's selling his makeup
2024-04-06 04:45:59
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AndRia 💙🧿 :
I feel like Jeffree set himself up with so much money and investments that he’ll never have a downfall.
2024-04-06 03:49:11
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Dylan :
the way he used to make fun of pallets that end up in Tj max- then his pallet ends up in TJ max💀💀
2024-04-06 02:55:40
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ℒ🪽 :
you MUST do the downfall of jlo😍
2024-04-06 02:48:22
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Jacquelyn Moore :
The fact Myspace had to be defined 😭
2024-04-06 19:46:30
2590
³⁶° :
one thing about jeffree, he will always be obscenely wealthy. his real-estate portfolio is insane as well as other investments. so I think him being on toktok live is just a small little fun phase
2024-04-06 06:10:31
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gabrieltap12472 :
I don’t think he fell off he put his priorities elsewhere like moving to Wyoming and starting his yak meat business
2024-04-06 03:04:54
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tracerlovesyou | DJ/Producer :
I wouldn’t call it a down fall, it’s more of an evolution. His business is still going strong and he was smart to invest in stocks and insurance policies as well as other businesses.
2024-04-06 04:21:02
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Andrea Sanchez6363 :
i gotta be honest, JSC products are actually really good 🥺
2024-04-06 02:46:29
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M Ackermann :
i think some of us are missing his point. downfall doesn't mean jeffree became poor. rather, he is not as big when he peaked, and that's actually ok. what he has in his favor is consistency and...
2024-04-07 14:15:56
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Susy Azpeitia :
I don’t think he’s talking about Jeffree’s personal success, but his cosmetics business
2024-04-08 04:53:27
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VonnieBblazed :
Some people here aren’t old enough or haven’t been a JS fan long enough to remember him laughing in people’s faces for putting their products on sale!
2024-04-06 14:17:03
331
LCS :
‘Something called myspace’ is making me feel my age and I don’t like it
2024-04-16 21:39:11
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Kit😸🤍❤️💚🖤 :
Always educational! And looove Coco in the back🤍🤍
2024-04-06 04:08:10
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Shoug ❤️ :
Please Can you do one about Kanye, and how his personal brand is so strong & ppl still buy his music & clothes after a lot of controversy
2024-04-06 02:40:46
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alexisleehatfield :
“On a platform called MySpace “ 😭 we old now y’all
2024-04-06 02:29:49
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vibesbychoice :
You are so brave doing these against these big personalities!
2024-04-06 02:49:36
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🇿🇦🇩🇪 Nonhle | Euro Life :
Going on TikTok live everyday gives the same energy as going on QVC. It’s giving home shopping channel vibes…
2024-04-06 12:30:37
198
🤍 :
I’m sat! I can never skip your “the downfall of “…. videos
2024-04-06 02:34:52
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𝙂𝙚𝙩 𝙁𝙞𝙩 𝙒𝙞𝙩' 𝙈𝙚 :
What downfall?
2024-04-06 05:52:27
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Mark🙌 :
Not sure bout this one coach
2024-04-06 16:46:23
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krystalalt0 :
I am going to have to disagree I absolutely love his costmetic line it’s very good quality and it’s always been truth to his reviews I feel like he’s taking a different approach now with being active
2024-04-06 02:59:35
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AshleyHeartsPoptarts :
It was when I saw him selling his cosmetics on tik tok for a reduced price, that’s all I needed to know 😂😭
2024-04-06 02:22:30
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