@dsfmedia: Apple’s latest advertisement crushed it - but not in a good way 🙈 In a bid to promote their new, slim ipad Pro - Apple decided to use a hydraulic press to destroy creative tools like musical instruments, books, paint, cameras etc. Creatives dubbed it “insensitive”. We understand the sentiment behind the advert, and in theory it was a good way to illustrate their point. However, the brand should’ve read the room; because this sure missed the mark. What are your thoughts on it? #marketing #advertising #brandcampaign #apple #advertisements