@neilpatel: You’re wasting your time on paid ads. I get it, Google generates 237 billion a year, and Meta generates 131 billion a year. So, it must work if they generate that much revenue, right? Well, check what 13,350 marketers say about paid ads. Only 21.8% of marketers were able to make their paid ads profitable. A whopping 78.2% aren’t able to make paid ads work. To make matters worse, making them profitable is becoming more difficult. The main reason is the rising cost of ads. Just look at Google’s ad revenue growth over time. And Meta’s ad cost keeps rising as well. We all have access to the same tools… and AI makes it easier to run paid ads (or at least to get your campaigns going). So why aren’t paid ads working for most companies? It actually has nothing to do with the ad itself or the traffic source. Sure, those things matter, but the biggest issue is what you show the user when they land on your site. So, to help you out, here are the most common elements that the 21.8% of marketers were leveraging to make their paid ads work that the other 78.2% of marketers weren't really leveraging. Give some of those things a try. It will help boost your ROI and make paid ads more profitable for you.

Neil Patel

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Thursday 16 May 2024 15:32:16 GMT