How would you structure this concept in the life insurance industry?
2024-05-28 14:29:38
4
Brad James Consulting :
Scott’s doesn’t sell ‘world’s best grass seed’ they sell ‘the world’s best lawn’
2024-05-28 16:48:32
22
Ryan Halbert :
Perfectly explained 👌
2024-05-31 00:50:06
2
Marco :
We sell Truffles. Using your theory what are people trying to get to when they buy through us.? I feel like they want to impress their guests, am I on the right track?
2024-05-28 20:26:26
2
Lingalonga :
“Sell the sizzle, not the steak” :)
2024-05-28 14:04:10
30
user5370637901714 :
Excellent, this should be the first statement every marketing and ad agency uses during the first conversation with a new client.
2024-05-28 14:08:01
5
N0_Vaseline :
In SEO we call this the intent behind the intent.
2024-05-28 13:55:44
8
Terry C :
1000% on point yet most executives don’t get this. What is your commitment for your customers dollar?
2024-05-29 00:26:29
3
rupesh :
“Value out of the transaction” 🔑
2024-05-28 15:15:19
3
chris_gomez_delgado :
Stanley cup! Gives 'status'? 😅 (Serious question tho)
2024-05-28 21:33:58
2
Alex :
Waiting for your MasterClass 👍😊
2024-05-28 16:10:02
2
HOTPL8 :
Experience is the product.✨
2024-05-28 15:27:12
2
Lee Clower :
Well articulated! I got a lot from this despite those above saying ‘stating the obvious’. not true at all listen again.
2024-05-29 15:23:22
2
michaeldhauer :
Great reminder Bill.
2024-05-28 18:01:06
2
Janice 123 :
Seems like common sense to me
2024-05-28 15:41:28
2
MikeSwift :
I’m ready to learn more. This is so good.
2024-05-28 16:42:28
2
Dexter :
It’s all based on an emotional response.
2024-05-31 16:53:06
1
Artem Pugachev :
why no captions?
2024-05-28 19:58:25
2
Fashion Show Junkie :
Well said!
2024-05-28 13:50:32
2
mrosbey :
Great explanation!
2024-05-28 15:23:18
2
Curious Koala :
So true. Thanks Bill
2024-05-28 15:45:18
2
Ai :
It’s an ‘insight’
2024-05-29 20:26:15
1
Rocket Man & Bennie & the Jets :
If someone want to chose a Porsche and give it to me...
2024-05-29 11:19:34
1
perivarisi :
Excellent point !!!
2024-05-28 19:32:00
2
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