@theonlineretailacademy: Did you know you can add custom columns inside your Google Ads account? A great way to use this is to add your Average Order Value - this can be very insightful as it often varies by campaign type and helps you better understand how things are performing (and why). Just go to 'columns', click 'modify columns' and scroll down to 'custom columns'. You can then add the formula Conversion Value / Conversions to give you your AOV. Simples. ================== #onlineretailacademy #googleshopping #googleshoppingtraining #googleshoppingads

Sara Jones

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Tuesday 28 May 2024 15:31:53 GMT