S.T SOAP: The Rise and Fall of a Promising Indigenous Brand . In 1979 Alhaji Safiriyu Tiamiyu started what is known today as S.T Soaps Limited with the sum of five thousand naira (#5000), expanding from the corridors of his home to erecting a state of the art factory in Ijebu-Mushin, Ogun State. . Despite his wee level of education, S.T understands the importance of advertisements on effective marketing, he invested a huge sum on advertisement, the brand’s Jingle on the then Radio Nigeria and across media houses still evokes nostalgic thoughts. By the early ‘90s, the company expand from soap making to making polythene products having over a thousand workforce most of which are inhabitants of Ijebu-Mushin. . S.T’s sporadic downfall began in 2004 when his factory workers began to clamour for a staff union, S.T was reportedly dissatisfied with the idea of a staff union within the premises of his business, he argued that the idea is not appropriate in a sole proprietorship enterprise, the staff who alleged that they are being maltr£at£d by the company’s management, started a protest by abandoning their tasks. During the protest, one of the staff allegedly dam@g£d a mixing machine. This infuriated S.T who invited the police to arrest the vand@l. The arrival of the police caused a major pand£m0n!um, and in the process, one of the villagers (a deaf boy) was said to have been hit by a stray b¥ll£t. It took the intervention of the police D.P.O to quell the growing disturbance, both parties (S.T and his staff) were called to a roundtable and a compromise was reached. . However, on May 13th, 2005, police officers again st0rmed the factory to arrest S.T, over an alleged k!dnap and r!tual case. Baba Oníkèké (a lepper) alleged that S.T regularly buys h¥man p@rts from him. S.T’s home was ransacked but nothing was found. The legal dispute lasted for while before it was finally dismissed. . Following these inc!dents, S.T was unable to regain his feet, he went into d£pr£ssion, his life never remains the same. He, however, d!ed on October 5, 2020, after years of battling an undisclosed illness. . . ©LabeOrunTV | Adeyemi Olajide . . . . #StSoap #Nostalgicsoundng #nostalgicsoundng #tiktoknigeria🇳🇬 #nostalgia - @nostalgicsound_ng