Preserve Value with Smart Pricing Tactics When small businesses struggle to attract customers and boost sales, the instinct to reduce fees can often backfire, diminishing the perceived value of their services. Instead of lowering your prices, consider this powerful strategy: offer your service for free initially and then send an invoice at the end of the month. Here’s how this brilliant sales trick works: Suppose your service typically costs 50,000 rand. Rather than offering a discounted price of 25,000 rand upfront, provide the service free of charge and send an invoice reflecting the full value of 50,000 rand, with a full discount applied. The invoice would clearly show the original price of 50,000 rand and the corresponding discount of -50,000 rand, effectively reducing the final amount due to zero. By sending an invoice that highlights the original price of 50,000 rand, you reinforce the true value of your service in the client’s mind. The fact that the service costs 50,000 rand will never leave their mind, ensuring they recognize its worth. Offering your service for free initially can be seen as an act of goodwill, fostering a positive relationship with your client and encouraging future business. It demonstrates confidence in your service’s value without devaluing it through a price reduction. If you simply offered the service at a discounted rate of 25,000 rand, clients might start to perceive the service as being worth only 25,000 rand. This could set a precedent for future negotiations and make it difficult to justify the full price later on. Clients who experience the full value of your service at no cost are more likely to appreciate the gesture and remain loyal to your business. They are also more inclined to pay the full price in future engagements, having firsthand knowledge of the quality and worth of your offerings. #vusithembekwayo - @vusithembekwayo_official