@shwinnabego: Nutella updated their packaging and people were not pleased. Here’s the confusion small changes can cause #branding #design

Ashwinn 💡 brand, biz, mkting
Ashwinn 💡 brand, biz, mkting
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Region: US
Monday 08 July 2024 23:34:45 GMT
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amwloves
Angelica Marie :
They should’ve just added a gold “award-looking” seal that says 60th anniversary or something 😅
2024-07-09 02:36:41
10176
mattmattgoeswest
mattmattgoeswest :
100% these are unique flavors. I swear marketing folks don’t go outside.
2024-07-09 01:01:05
4060
bunni2525
Miya :
OMG as an instacart shopper I absolutely hate this 🤣
2024-08-03 05:53:48
0
futurehomesdaily
Future Homes Daily :
The best part is this was approved by 97 people from 16 different departments 😂
2024-07-08 23:50:24
5623
fenrizfriday
fenrizfriday :
Looks like watermelon Nutella hahah
2024-07-09 00:55:12
6255
ellaxb100
Ella 🍉🍉 :
Coke bottles confuse me a lot cause they’re always doing sponsorships and weird flavors like Galaxy and it’ll be a regular Coke with Star Wars stuff on it and idk if it’s normal or not
2024-07-09 02:42:05
1175
shirin.tiff
Shirtan :
this is how i felt over the new hot cheetos
2024-07-09 02:02:24
398
caitlin.maxfield
caitlin.maxfield :
I once got a green branded almond butter, to find out it was apple flavoured, and vile and now because the almond butter is branded green I always stress it will taste like apple again 😩
2024-07-11 11:04:47
0
lillikeinaenen
Lilli Keinaenen :
OMG each of the characters has a name? Marketing had too much time on their hands...
2024-07-09 08:25:58
1413
jdnvgmbo
jdnvgmbo :
Nutella does this all the time… not even for special occasions, they are actually quite iconic for their collectible theme glass
2024-07-09 11:05:59
517
hallway.beatbox.battle
hallway.beatbox.battle :
marketing has to justify its budget somehow
2024-07-09 00:28:28
622
jaypegjacob
jaypeg :
nutella has always done art style limited editions are y'all not smart?😃
2024-07-09 13:26:08
15
theblackxranger
TheBlackxRanger :
I wanna try the green one. is it apple? is it lime? oh it's just hazelnut spread
2024-07-09 18:06:04
8
insrt_nm
Insrt_Nm :
now if only there was something on the label to indicate what was inside
2024-07-09 12:48:30
47
hrhravenscraft
Lady Ravenscraft :
it's rare for me to see the regular packaging of Nutella. it's almost always got some new design on it. all you have to do is spend more than 2 seconds looking at it and some context comprehension to
2024-07-10 15:42:51
37
divingwithmoon
DivingWithMoon 🛥️ 🌊 🤿 :
Marketing has to justify their existence
2024-07-09 01:20:49
7
alinktothepasta
Pugamazing :
I feel like this is more of a geographic issue. Here in Italy we're much less used to default color-flavor combinations and Nutella does this all the time, as do lots of big Italian brands.
2024-08-27 20:52:13
0
shanonroberts
shanonroberts :
as a mom with a kid with ARFID. when the packaging changes it causes anxiety that the product changed. my would refuse to eat it. nightmare
2024-07-09 02:55:56
85
gtaylorr3
DelusionalThomas :
Please stop moving but also amazing review I luv it
2024-07-10 21:45:55
2
jillhatesducks
Jill :
They should’ve kept the packaging consistent except for the facial expressions so the change between containers is more subtle
2024-07-09 02:31:22
63
footrub
sam :
it took me so long to find white cheddar cheez its the other week because all of them had minecraft all over them
2024-07-09 01:43:52
42
albastarr34
albastarr34 :
Have you seen Biscoff’s new branding?! I like it!
2024-07-09 00:30:56
2
ensoua
holly ⭐🎀 :
when hot cheetos changed the packaging to look INCREDIBLY similar to the extra hot cheetos and i thought every single package of regular hot cheetos disappeared off the face of the earth
2024-07-09 08:17:34
2
nailfreak28
Carolyn⁷ :
I saw Jello’s new logo the other day and legit thought it was a knock off
2024-07-09 02:45:11
66
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