@neilpatel: The secret to SEO isn’t about staying ahead of algorithm changes. And it’s not about optimizing for users over search engines. Sure, users are important and you should focus on them. But the real key to SEO is find opportunities that others are ignoring. For example, did you know that 15% of the searches that take place on Google each day are for keywords that have never been searched for before? That’s roughly 1.2 billion searches a day… it’s a big number that you are ignoring. Why not optimize for those keywords? You can use tools like Answer the Public to find them. Or did you know that roughly 40% of Gen-Z is turning to Instagram and TikTok for search instead Google? I bet you’re not optimizing for those two platforms. Nor is your competition. And did you know that roughly 680 million question based searches are performed on Google each day? But I bet you aren’t creating content around questions. This stuff isn’t rocket science either. By using free tools like Ubersuggest you can uncover them… The possibilities are endless. The real key to SEO is to find the ignored opportunities. It’s how you win!