@amber.figlow: You can't distribute content like you used to... ... long gone are the days of sharing a link to your latest blog post on Facebook. Content distribution has evolved since the early days of social media, and it needs a HUGE update! Back then, you could simply share links across platforms without much thought. But now? ❌ That approach won't cut it. Today's audiences expect more tailored content. Platforms have their own preferences too. So how do we adapt? I want to introduce you to the idea of "sister platforms" 👯‍♀️ Essentially "sister platforms" are social media channels with similar content formats. For example: 👉 a vertical video under 60 seconds can work on TikTok, Instagram Reels, and YouTube Shorts. 👉 a tweet might fit well on Threads and LinkedIn too. The key is to be strategic. Instead of blindly sharing links, download your content and adapt it slightly for each platform. This way, you're distributing your message widely while still respecting each platform's unique culture. By distributing your content on sister platforms, you can expand your reach without having to completely change a piece of content and spend time repurposing it! #contentcreation #contentstrategy #contentmarketing #contentmarketingstrategy #contenttips #contentcreationtips #contentrepurposing

Amber | Content Strategy

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Region: US

Thursday 08 August 2024 13:00:09 GMT