@cjcawleydesign: Storytelling has become my logo design superpower and here’s why. 👇 . I know how it feels to share your logo ideas with your client and get constant push back and rejections. It sucks. This was happening to me for nearly 10 years and I couldn’t figure out why my clients weren’t understanding my ideas and concepts. 😓 . It took me a very long time to look within and take a serious look at how I was presenting my ideas. The truth is, I sucked at articulating my ideas. I would just show them the logo, some ‘cool’ logo grid that made it look fancier than it really was and a bunch of mockups that looked impressive.😂 . There was ZERO rationale to any of my design decisions and my presentations lacked any structure. Then I found the art of storytelling. It’s honestly changed the way I present my logo design ideas and has allowed me to get my work signed off quicker and work with even more clients. 🤜 . Like any good story, your presentation should have three acts. A start, middle and end. Or in other terms, setting the scene, a conflict and a resolution. I know use these storytelling tactic in ALL of my logo design presentations and the results have been INCREDIBLE. My clients fall in love with the logo and resonate with it. . I have worked hard building a template that has this story structure built into it. If you want it, go grab it. It will change your logo presentations for good! 🙌🥹 . If you want to know even more about how I tell better stories and avoid endless design amendments, join my sessions at the Brand Builders Summit! I will be taking you through one of my logo presentations and breaking down every step, page by page so you can learn how to sell your logo designs more effectively. It’s totally FREE! So go and sign up through the link in my bio. 🤙 . #graphicdesign #graphicdesigner #logo #logodesigner #logodesign #logoinspiration #logos #logomaker #graphicdesigntips #graphicdesigntiktok

Cj Cawley

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Wednesday 14 August 2024 17:32:29 GMT