@francescawitzburg: brands. TikTok has a new program called the IPC where brands can enroll and register their intellectual property rights and submit takedowns through the portal. According to TikTok, the benefits are having all the takedowns and decisions in one place; faster processing times; and the ability to submit appeals. Make sure to follow more brand protection tips. #trademarklawyer #iplawyer #brandprotection #copyrightlawyer #iplaw #tiktokshops #ippc