@jason_swet: Content creators talk a lot about hooks—what does that even mean?? I think it would be overly reductive to just say “it’s the first 3 seconds of your video!” Or “It’s the title and thumbnail!” Instead I find it helpful to think about hooks in the way a regular person might use the word “hook” conversationally. “Man, I was hooked” “I couldn’t put that book down, I was hooked!” “That article hooked me with that headline” It’s whatever is grabbing your attention AND (ideally) holding your attention. Packaging. Titles. Curiosity. Novelty. Etc etc 👉 So my challenge to you is this: Look outside the social internet medium. Books. Movies. Music. And ask yourself, WHAT IS A HOOK? What are the elements that grab and hold your attention?

jason_swet

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Thursday 05 September 2024 13:25:31 GMT