@ritaora: What an incredible journey it has been with Primark this past year! I have always loved the creativity of experimenting with fashion, but my collaboration with Primark has taken this passion to the next level. The wonderfully talented team I've worked alongside, deciding colours, patterns, fabrics, pallets and styles for each and every collection has been truly inspiring. I've been so touched and energised by the feedback from shoppers who have loved the collections, and have felt that they’ve been made with everyone in mind. Can’t wait for you to see the new range on TUESDAY SEP 10!! @Primark