@amber.figlow: This 3-part formula is the holy trinity of content marketing for your small business. Here's how it works: 1️⃣ Pick a short-form platform - think Instagram, TikTok, Threads, etc. 👉 What you need to know: these are more algorithm-based platforms in terms of content distribution, while content has a shorter shelf life it can reach a wider audience quickly, and it is a great avenue for brand awareness 2️⃣ Pick a long-form platform - think YouTube, blogs, podcasts 👉 What you need to know: these are more search-based in nature so you have to optimize for it, content has a longer shelf life to reach the right audience when they need to consume it, and it is great for authority building 3️⃣ Pick a platform to start your email list 👉 What you need to know: email is the only type of marketing that gives you a direct line of communication with your audience, you are not subjected to an algorithm or SEO practices, you have the best chance of reaching your warmest audience to convert them into customers Which of these do you struggle with the most? #content #contentmarketing #contentstrategy #contenttips #contentideas #contentstrategist #contentplanning

Amber | Content Strategy

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Region: US

Thursday 12 September 2024 13:00:12 GMT