@cjcawleydesign: Stop ignoring the design brief…all the answers you are looking for are in there! 👀 . I’m really excited to be able to share this logo mark with you. If you’ve been following me over on YT, I shared some of the development of this logo and ALL the headaches that came with it. 😓 . This was one of the most difficult but simple logo marks I’ve ever had to design for a client. But I loved the processs. It kicked my ass for weeks but I wouldn’t have it any other way. . Toby, from Frederick Hope told me that his bespoke furniture was complex to build but simple to enjoy. I loved that message so much I injected that concept straight into this mark. . He also told me that his design language was like a fingerprint. Completely unique and a small and subtle mark that’s left behind to suggest who designed and built that piece of luxury furniture. So I took the silhouette of my finger print to make his badge/emblem mark. . I then built a completely bespoke typeface for this logotype to make sure his new identity was truly unique, end to end. . Every answer I needed was in the brief. I didn’t need to look elsewhere and become overwhelmed. I guess that’s a lesson learned. . Thank you so much Toby for working so closely with me on this brief and giving me the opportunity to create your mark. #graphicdesign #graphicdesigner #logo #logodesign #logodesigner #branding #brandidentity #designtok

Cj Cawley

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Friday 20 September 2024 13:24:46 GMT