@screenshothq: Burger King’s ‘Bundles of Joy' campaign sparked heated debate for its depiction of new mums enjoying burgers just after giving birth, with a tagline celebrating both the baby and burger “arriving” together. Critics felt the ad was out of touch, including Baby Central’s Terri Lowe: “Tell me you’ve never just given birth without telling me you’ve never just given birth.” Others raised concerns over the message, with creative director Asier Jon stating, “Celebrating a new life with junk food? The strategy team must have been on dr*gs!” Others found the campaign relatable, with Panic Studio’s Daina Palmbaha-Dziguna sharing, “I can recall that hunger I had after birth. A good burger after hard work… Why not?” Is this fairly representing a mother's choice, or using it? While the controversy swirls, many believe the attention is exactly what Burger King aimed for. #burgerking #childbirth #fastfood #bundlesofjoy

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Tuesday 01 October 2024 15:29:43 GMT