@thefoundertapes: I brought an expert brand manager on the show and asked him to rip into my brand as well as tell me what he’d do differently if he was running this podcast. He started off by mentioning an important element - which applies to any business owner or content creator - and that is properly establishing your audience. In particular, it’s about differentiating whether your brand aims to reach a more local or more global audience, and what he thinks I should be doing. Once that is established, it’s creating your first bunch of “superfans,” who will shout from the rooftops about your brand; bring their friends to your events; share your stories and buy your products. Search ‘David Zwier The Founder Tapes’ to find part 1 of this interview on your favourite podcast player 🎧 #newbusinessowner #businessadvice #founders #careerpodcast #businesspodcast #brandstrategy #brandmanagement #branding #branddevelopment
