@alex.b.sheridan: You can't just hit record and expect great content. That’s not how it works. Sure, the idea sounds simple: Grab a smartphone, follow someone around, and boom—content. But without a strategy, a process, and a team, you’re not going to get high-performing video content. Here’s why: 👉 You have to be strategic in how you say things. 👉 You need a hook that grabs attention in the first few seconds. 👉 You can’t let it turn into a 15-minute rant and expect to trim it into a short-form video. It won’t work. This is why we train companies to think like creators, not just like CEOs or founders. If you go into content creation without being intentional—just hit record on Zoom or during your day—you won’t get results. Period. When you start to think like a creator, that’s when the magic happens. You begin to understand: - How to frame your message/story. - How to grab attention from the very start. - How to make every piece of content purposeful. That’s when you start to build high-performing videos. ❤️ ABS #videomarketing #contentcreation #socialmediastrategy

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