@denny.kurien: As designers, our job is to create meaning. Every color, font, illustration, and graphic is rooted in what the brand wants to convey and how it wants to be perceived. Your brand strategy isn’t just about aesthetics—it’s what dictates your company culture, influences your products and services, and shapes your customer experience, which ultimately impacts your marketing. For this premium skincare brand, we didn’t just create a logo or packaging—we dove deep with a brand strategy. We defined their brand personality, positioning, story, and vision. Then, we brought it all to life through design—packaging, photography, website, and more. A solid brand strategy gives your brand meaning. And design? It’s how you convey that meaning. #logodesign #branding #brandingtips #dennykurien #inspiration #marketing #brandstrategy #logos #brandstrategy101 #howtobrand #logomaker #premiumbrand #premiumbranding #graphicdesign #visualidentity #howtobrandyourbusiness #luxurybrand #luxurybranding

Denny Kurien : Branding

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Friday 04 October 2024 10:55:04 GMT