@maknatalks: It's not just about selling products anymore—it's about creating stories and experiences that resonate on a personal level. With its global reach and engaging format, YouTube allows brands to tell stories that evoke emotion, foster trust, and build lasting relationships with their audience. At the end of the day, of course converting ads to sales is important, but creating meaningful connection with consumers is now a principal goals for many brands, making YouTube a crucial tool to engage authentically and stay top of mind in today's digital world. #TheFridayPodcast #MaknaTalks #youtube #fyp