@advertigo: People don’t buy products; they buy how it makes them feel. Imagine this: you're not just selling a drill to make a hole in the wall. You’re not even selling the hole itself. What you’re selling is the satisfaction of hanging a picture—a picture that evokes a sense of pride, joy, or nostalgia. The best brands know that the real value lies in selling that feeling, not the product. Brands that connect on an emotional level become irreplaceable. That’s why your brand should do more than talk about features and benefits. It’s about how your colors evoke emotions, how your fonts express personality, and how your visuals tell a compelling story. Take Zeylana, for example: they went from selling kitchen tools to promoting the essence of family connection during cooking time. Because cooking isn’t a task—it’s a bonding experience. Building your brand around an emotional pain point doesn’t just set it up for success; it also makes it unforgettable. The deeper the connection, the stronger the brand. Want to build a premium brand that stands out? Book a call using the link in bio Follow for more value! 🚀