@vusithembekwayo_official: Some companies thrive not by being the best at something ordinary but by mastering their own unique weirdness. Take Coca-Cola, for example. They’ve perfected their formula for success, becoming unbeatable in the world of soft drinks with their familiar brand, taste, and experience. But what Coca-Cola can’t beat is a different kind of weirdness—the kind where your product is smaller, costs significantly more, and tastes, well, unusual. Enter Red Bull. Rory Sutherland famously pointed out that Red Bull succeeded precisely because it embraced its weirdness. Instead of trying to be just another soda, Red Bull created its own space by offering something strange—a tiny can, a premium price, and a flavor that’s far from universally loved. Yet, it dominates the energy drink market, proving that sometimes the key to success isn’t about doing what others do better, but doing something entirely different. Red Bull’s weirdness is its strength, and no one can beat them at being themselves. It’s a lesson for businesses everywhere: find your own weird and own it.

Vusi Thembekwayo

Open In TikTok:

Region: AM

Thursday 10 October 2024 15:18:14 GMT